Entrepreneurship & Innovation

Dreams, Identity & Stories : Alejandra Evui Salmerón

Rootencial is delighted to introduce Alejandra Evui Salmerón Ntutumu, a telecommunications engineer born in Spain to an Equatorial-Guinean mother from Niefang and to Spanish father from Murcia. Alejandra also defines herself as a multidisciplinary engineer, or social engineer, due to her passion for social projects, charity, and empowering the community. ” I believe that my […]

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Heritage, artistry and championing culture: Muna Lobé

When Muna Lobé started developing her creative consulting firm, she drew upon her deep passion for the arts and her roots in Ghana, Cameroon and the West Indies. Her identity is at the heart of AYA Consulting, which works directly with artists and art institutions to showcase the work of African, Caribbean and Afro-descendant creatives. “Travel

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The Politics of Hair, Identity and Confidence

Christiane Sungu and Lucrece Wasolua-Kibeti met while competing in a beauty pagent, running to be the face of Congolese beauty in the UK and to be representatives of their roots in the diaspora. They went on to create Krowned, a social initiative which aims to empower and embolden young women through haircare and hairstyles –

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Wellbeing & Empowerment: Isa-Welly Locoh-Donou

“A better choice is different for everyone,” Isa-Welly, a London-based Pilates and wellness coach explains. “We all know what’s good or bad for us. I can’t define what’s good for you, because that’s not my job, I’m not you. My job is to empower people to make the best choices for themselves, whatever they are”.

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Reclaiming African Narratives: Omnia Shawkat

“I was always Sudanese; it’s the only passport I ever had,” says Omnia Shawkat, Founder of Andariya. “But the Sudanese-ness only really came to me when I was visiting Sudan as an adult.” Omnia is the Founder of Andariya, a digital cultural platform amplifying stories from Sudan, South Sudan, and Uganda. Andariya includes stories on

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From catwalk to classroom: Noëlla Coursaris Musunka

Noëlla Coursaris Musunka has walked catwalks in New York, runways in London and featured in top international fashion magazines including Vogue, Elle and Vanity Fair. But it is the supermodel’s non-profit project Malaika, empowering girls and women in the Democratic Republic of the Congo, which brings her enormous pride. At Malaika we focus on one

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Finding A Voice Through Art: Justin Kasereka

Rootencial is delighted to introduce Justin Kasereka, an emerging Congolese artist and illustrator from the city of Goma in the Democratic Republic of Congo, and creator of our Africa Roots T-shirt illustration. A student of the Academy of Fine Arts in Kinshasa, Justin’s academic training only adds to his remarkable artistic talent. Today, through his

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A media entrepreneur challenging Congolese stereotypes: Kahashy Mussana Ally

When you search for the Democratic Republic of the Congo on Google, the results paint a brutal picture of the devastation of war – militias, Kalashnikovs and families fleeing violence. But this only tells part of the country’s story, says Congolese videographer Kahashy Mussana Ally, who hails from the eastern city of Goma. If you

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The African Diaspora Awards 2019 – London

The African Diaspora rolls out 2019 Honours The 2019 edition of The African Diaspora(TAD) Awards took place on Friday 15 March at a dinner gala at The Mayfair Hotel where various individuals and organisations were honoured for their contribution and promotion of Africa. Rootencial was delighted to be part of the partners and present the

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Construire un Avenir Meilleur : La Mission de Réinsertion Sociale de Yannick N’Salambo de Wouters

Qui est Yannick N’Salambo de Wouters ? Je suis un jeune entrepreneur congolais née dans la ville de Goma. Mon business est focalisé sur les nouvelles technologies, c’est-à-dire dans les numériques ainsi que d’autres secteurs, notamment la construction. J’ai créé à ce jour quatre entreprises dont une est purement humanitaire et sert à la réinsertion

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