Building positive narratives about Africa and its communities.
ROOTENCIAL is a communications agency and global platform which focuses in building empowering narratives about Africa, promoting and harnessing the talent and potential of its communities.
Storytelling
We craft compelling and engaging written content for clients, focusing on building a positive narrative.
Workshops & Consulting
“Each one, teach one” We help you identify areas of change to create a workplace with greater diversity and inclusion.
Public Speaking
Our founder, Josefina, is available to facilitate, moderate, and deliver…
Marketplace
Let us bring your talent to market! We help promote your talent, products and services.
CONTEXT
Africans and African diaspora communities are making huge contributions to societies across the world, in many different ways. But their stories, leadership and achievements are not always visible – or are told by others, often accentuating the negative and neglecting their valuable contributions.
MISSION
ROOTENCIAL’s mission is to promote a positive narrative of Africa and its communities, amplifying inspirational stories that highlight talent, potential and opportunity, and harnessing the skills of the communities we focus on through our services.
VISION
Our vision is to transform the way Africa and its communities are perceived and heard, while building a positive narrative.
We showcase creators and changemakers.
Stories
We are passionate about the transformative power of stories, and their potential to unleash change. We identify, write and share stories about Africa and Afro communities to craft a new more positive African narrative that we amplify to global audiences. So that we can connect with each other.
Podcast
We conduct interviews with African and African diaspora leaders, learning about their journeys and authentic stories, and broadcast them to the world throughout dedicated ‘Rootencial Conversations’ podcast. We offer a platform to shed light on different experiences, share lessons and bring a new perspective to the listener. This podcast provides an opportunity to learn from another person’s experience, which can shape, strengthen or challenge our values and opinions.
Marketplace
We support producers and creators from Afro communities by helping to sell and promote their unique products and services. Through our dedicated Rootencial Marketplace, we can help to change the narrative – but also contribute to the empowerment and wellbeing of these communities, investing in African talent and diversity.
Our Latest Stories

Africa’s Innovation Is Organic: FRANCIS WAMONJE
Africa’s Innovation Is Organic Welcome, Francis! Please tell us a little about who you are and where you are from? Than...

5 Things You Can Learn from this African Scientist Fighting Climate Change: Gift Mehlana
Gift Mehlana got the ‘science bug’ from his older brother, who was passionate about the subject at school. “I just wanted to be like h...

PODCAST – Dr Gift Mehlana: Advancing Africa and the World through Science
Advancing Africa and the World through Science Africa is rarely perceived as a hub of science and innovation. Yet, the story ...

Linkages Through Language: Omokolawola Lamikanra
Linkages Through Language: Omokolawole Lamikanra They say that business and entrepreneurship run in your veins. That’s cer...

Very Puzzled: Patrick Savi Adom
J: Hi Patrick. Please tell us a bit about who you are and what you do. P: I’m Patrick, I’m 40-something years old and I live in ...

Lessons we can learn from Ethiopian cuisine: Yishak Fantu
Lessons we can learn from Ethiopian cuisine: Yishak Fantu Meet Yishak Fantu, a restaurateur based in London. From Ethiopia, he embarked on a...

Feminist empowerment and anti-racism activism through art: Meet Monserrat Anguiano
Feminist empowerment and anti-racism activism through art: Meet Monserrat Anguiano Montserrat Anguiano is an artist tailor-made for the Afro...

In Tribute to Africa: Michelle Dybele
J: Hi Michelle! How would you describe yourself?Hi Michelle! How would you describe yourself? P: I’ve lived my life as if it was a theatre...
Clients and Collaborations Include







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