Building positive narratives about Africa and afro communities.
ROOTENCIAL is a social initiative that promotes diversity and focuses on the construction and dissemination of narratives that disseminate the talent and potential of Africa and Afro communities.
Storytelling
We craft compelling and engaging written content for clients, focusing on building a positive narrative.
Workshops & Consulting
“Each one, teach one” We help you identify areas of change to create a workplace with greater diversity and inclusion.
Public Speaking
Our founder, Josefina, is available to facilitate, moderate, and deliver…
Marketplace
Let us bring your talent to market! We help promote your talent, products and services.
Building positive narratives about Africa and its communities.
ROOTENCIAL is a social initiative that promotes diversity and focuses on the construction and dissemination of narratives that disseminate the talent and potential of Africa and Afro communities.
Storytelling
We craft compelling and engaging written content for clients, focusing on storytelling…
Translation
We provide high-quality and timely translation services, drawing primarily upon African translators whenever possible.
Marketplace
Let us bring your talent to market! We help promote the products and services of gifted African…
Public Speaking & Workshops
Our founder, Josefina, is available to facilitate, moderate, and deliver motivational speeches…
CONTEXT
Africans and African diaspora communities are making huge contributions to societies across the world, in many different ways. But their stories, leadership and achievements are not always visible – or are told by others, often accentuating the negative and neglecting their valuable contributions.
MISSION
ROOTENCIAL’s mission is to promote a positive narrative of Africa and its communities, amplifying inspirational stories that highlight talent, potential and opportunity, and harnessing the skills of the communities we focus on through our services.
VISION
Our vision is to transform the way Africa and its communities are perceived and heard, while building a positive narrative.
CONTEXT
Africans and African diaspora communities are making huge contributions to societies across the world, in many different ways. But their stories, leadership and achievements are not always visible – or are told by others, often accentuating the negative and neglecting their valuable contributions.
MISSION
ROOTENCIAL’s mission is to promote a positive narrative of Africa and its communities, amplifying inspirational stories that highlight talent, potential and opportunity, and harnessing the skills of the communities we focus on through our services.
VISION
Our vision is to transform the way Africa and its communities are perceived and heard, while building a positive narrative.
We showcase creators and changemakers.
Stories
We are passionate about the transformative power of stories, and their potential to unleash change. We identify, write and share stories about Africa and Afro communities to craft a new more positive African narrative that we amplify to global audiences. So that we can connect with each other.
Podcast
We conduct interviews with African and African diaspora leaders, learning about their journeys and authentic stories, and broadcast them to the world throughout dedicated ‘Rootencial Conversations’ podcast. We offer a platform to shed light on different experiences, share lessons and bring a new perspective to the listener. This podcast provides an opportunity to learn from another person’s experience, which can shape, strengthen or challenge our values and opinions.
Marketplace
We support producers and creators from Afro communities by helping to sell and promote their unique products and services. Through our dedicated Rootencial Marketplace, we can help to change the narrative – but also contribute to the empowerment and wellbeing of these communities, investing in African talent and diversity.
We showcase creators and changemakers.
Stories
We are passionate about the transformative power of stories, and their potential to unleash change. We identify, write and share stories about Africa and Afro communities to craft a new more positive African narrative that we amplify to global audiences. So that we can connect with each other.
Podcast
We conduct interviews with African and African diaspora leaders, learning about their journeys and authentic stories, and broadcast them to the world throughout dedicated ‘Rootencial Conversations’ podcast. We offer a platform to shed light on different experiences, share lessons and bring a new perspective to the listener. This podcast provides an opportunity to learn from another person’s experience, which can shape, strengthen or challenge our values and opinions.
Marketplace
We support producers and creators from Afro communities by helping to sell and promote their unique products and services. Through our dedicated Rootencial Marketplace, we can help to change the narrative – but also contribute to the empowerment and wellbeing of these communities, investing in African talent and diversity.
Our Latest Stories
Shakira Akabusi: Strong Like Mum
Shakira Akabusi: Strong Like Mum Shakira Akabusi is a pre and postnatal fitness expert. A daughter of an Olympic medalist K...
Claim Literature: Trifonia Melibea Obono
Claim Literature: Trifonia Melibea Obono Rotational interview with Trifonia Melibea, is a writer and teacher at UNGE, is a m...
Basketball without borders: Oscar Ngomo
Basketball without borders: Oscar Ngomo Rootencial presents Óscar Ngomo Nfumu, a Madrid local born in July 1990. He and his...
The goal of conviction: Eloy Edu Nkene
The goal of conviction: Eloy Edu Nkene Don’t stop dreaming. Don’t stop believing. Don’t stop dreaming of the goal, wi...
The power of discipline: Ruth Ndoumbe Nvumba
The power of discipline: Ruth Ndoumbe Nvumba Being black does not mean that you are going to be excluded, you are just blac...
Kicking out prejudice: Jacinto Ela Eyenne
We tend not to say this but when you are different, you have to behave perfectly. [For black people], your race can come to taint your behav...
Be Who You Are: Pamela Ohene Nyako
Be Who You Are: Pamela Ohene Nyako Rootencial is delighted to introduce Pamela Ohene Nyako, a 26-year old academic and afrof...
The Politics of Hair, Identity and Confidence
The Politics of Hair, Identity and Confidence: Christiane Sungu & Lucrece Wasolua Christiane Sungu and Lucrece Wasolua-K...
Wellbeing & Empowerment: Isa-Welly Locoh-Donou
Wellbeing & Empowerment: Isa-Welly Locoh-Donou “A better choice is different for everyone,” Isa-Welly, a London-base...
Reclaiming African Narratives: Omnia Shawkat
Reclaiming African Narratives: Omnia Shawkat Combining her love for photography and fashion, and inspired by the work of...
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