Building positive narratives about Africa and its communities.
ROOTENCIAL is a communications agency and global platform which focuses in building empowering narratives about Africa, promoting and harnessing the talent and potential of its communities.
Africans and African diaspora communities are making huge contributions to societies across the world, in many different ways. But their stories, leadership and achievements are not always visible – or are told by others, often accentuating the negative and neglecting their valuable contributions.
ROOTENCIAL’s mission is to promote a positive narrative of Africa and its communities, amplifying inspirational stories that highlight talent, potential and opportunity, and harnessing the skills of the communities we focus on through our services.
Our vision is to transform the way Africa and its communities are perceived and heard, while building a positive narrative.
We showcase creators and changemakers.
We are passionate about the transformative power of stories, and their potential to unleash change. We identify, write and share stories about Africa and Afro communities to craft a new more positive African narrative that we amplify to global audiences. So that we can connect with each other.
We conduct interviews with African and African diaspora leaders, learning about their journeys and authentic stories, and broadcast them to the world throughout dedicated ‘Rootencial Conversations’ podcast. We offer a platform to shed light on different experiences, share lessons and bring a new perspective to the listener. This podcast provides an opportunity to learn from another person’s experience, which can shape, strengthen or challenge our values and opinions.
We support producers and creators from Afro communities by helping to sell and promote their unique products and services. Through our dedicated Rootencial Marketplace, we can help to change the narrative – but also contribute to the empowerment and wellbeing of these communities, investing in African talent and diversity.
Our Latest Stories
Gift Mehlana got the ‘science bug’ from his older brother, who was passionate about the subject at school. “I just wanted to be like h...
Advancing Africa and the World through Science Africa is rarely perceived as a hub of science and innovation. Yet, the story...
Linkages Through Language: Omokolawole Lamikanra They say that business and entrepreneurship run in your veins. That’s cer...
J: Hi Patrick. Please tell us a bit about who you are and what you do. P: I’m Patrick, I’m 40-something years old and I live in ...
Lessons we can learn from Ethiopian cuisine: Yishak Fantu Meet Yishak Fantu, a restaurateur based in London. From Ethiopia, he embarked on a...
Feminist empowerment and anti-racism activism through art: Meet Monserrat Anguiano Montserrat Anguiano is an artist tailor-made for the Afro...
In Tribute to Africa: Michelle Dybele Living by Inspiration – says Michelle Dybele when we ask her what her life mott...
Clients and Collaborations Include
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