Celebrating African Roots
and Potential
Cultivating a sentiment of pride in the roots, achievements, and successes of African and African diaspora communities.
CONTEXT
Africans and African diaspora communities are making huge contributions to societies across the world, in many different ways. But their stories, leadership and achievements are not always visible – and are often portrayed negatively. This can create greater obstacles to opportunities for these communities.
MISSION
Rootencial’s mission is to celebrate the roots and potential of African and African diaspora communities. We work to create new opportunities for these communities and to increase public awareness of their contributions.
VISION
Flourishing, welcoming, and prosperous societies in which the voices and contributions of Africans and African diaspora communities are acknowledged and valued – and in which all have access to social, economic, and learning opportunities, including to market and sell their products and services.
STORIES
Rootencial believes that different groups make a positive contribution to the advancement of societies and civilizations, and that everyone has the potential to do so regardless of race and origin.
MARKETPLACE
There is a story behind every product.
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