Celebrating African roots

and potential

We cultivate a sentiment of pride in the roots, achievements, and successes of African and African diaspora communities.


No society has been built without migration. And migrantsparticularly African diaspora communities – are making significant and diverse contributions to European societies. But their stories, leadership, and achievements are not always visible, and are frequently misrepresented.


Rootencial’s mission is to celebrate the roots and potential of African and African diaspora communities, increasing public understanding of their important contributions to social, cultural, economic, and political life.


Flourishing, welcoming, and prosperous societies in which everyone’s diverse voices and contributions are acknowledged and valued.


Rootencial believes that different groups make a positive contribution to the advancxement of societies and civilizations, and that everyone has the potential to do so regardless of race and origin.


There is a story behind every product.




Rootencial will use the information you provide in this form to share updates, stories from the community, amazing facts about the African diaspora, and opportunities. You can change your mind at any time by clicking the unsubscribe link in the footer of any email you receive from us, or by contacting us at info@rootencial.com. We will treat your information with respect. By completing the above you agree that we may process your information in accordance with these terms.